IDEAS DRIVE EVERYTHING
Altisource
A real estate company.
From originations (mortgages) to servicing (foreclosures), and everything in-between, this company does it.
My mission was to elevate the brand to the level of their top clients, like JPMorgan Chase, Freddie Mac, Fannie May, and other top tier banks and mortgage-related companies. This was accomplished by an incremental overhaul of the brand and brand guidelines. Along the way, COVID-19 came along and much of the traditional marketing had to give way to virtual marketing, especially conference and events.
Altisource is made up of several business units, which were purchased in order to do business with large banks. Most of the units interact and support each other.
Branding
The logo was not yet to be touched, but I included my proposed logo on the opening page of this site. However, the rest of the brand needed a facelift.
I was asked to create a proposal for upper management to justify a rebrand and show examples of what might be done. This was accepted and implemented.
Brand Guide
After the pitch and win, the old brand guide was overhauled to reflect the changes.
Events
Altisource hosts and attends many live conferences and events. With events going virtual due to COVID-19, Altisource was one of the first to create and host an industry information conference, The Mortgage Industry Pandemic Summit or MIPS. The third-party developers made some tweaks on the microsites, but kept the basic look and feel.
The Mortgage Industry Pandemic Summit
I branded this, event logo, graphic themes, color and typography.
https://www.mipsummit.org. I also created the video: https://youtu.be/v62osNFUlTQ
The Altisource Field Summit 2020
I branded this, event logo, graphic themes, color and typography, and co-branded some of the imagery.
https://www.fieldservicessummit.com. I also created the video for this one as well: https://youtu.be/N-jPpr5edIo
Social Media
Altisource sends the bulk of its social media to LinkedIn.
The strategy for conferences and events is to brand the post with the logo, but pick up the imagery from the events. This keeps the posts from all looking the same. For the recruiting pieces, the company branding is used. Here are a few samples:
