One of the four major manufacturers’ of elevators in the world, thyssenkrupp has a long history spanning over a century and a half. Service, quality and innovation have made tkE the most profitable division in the thyssenkrupp family of companies. At thyssenkrupp I am the Creative Manager in the marketing department overseeing a small creative team, working under the Field Marketing Director.
Cbi is a skin care products manufacturer and distributor. We began branding cbi while doing live jobs. You will see a mix of logos, their old one, and the one I designed. At that time they were a strictly private label OEM but have since developed their own line
Behringer created a REIT or Real Estate Investment Trust as its first big venture. After incubating and bringing to life many other funds and joint ventures Behringer has also created all new brands with its JV partners. The latest venture is in the alternative investment channel.
The general public cannot view much of what I’ve created for Behringer. Like most companies of its type, the SEC and FINRA heavily regulate it. What you will see is filtered by that, and things that have interested me.
Behringer Securities rebranded to Provasi, a name loosely derived from a greek word meaning "Access". The access concept mean access to opportunity, expertise and education. The open "A" in this design symbolizes that access. My concept was not chosen ultimately, but was in the top three.
Part of the Behringer culture is giving back to the community and those in need anywhere. These ads reflect that spirit.
By SEC/FINRA guidelines, much of what I've produced and directed cannot be viewed by the general public. Behringer, like most financial services companies, is highly regulated by the government. Here are things I can show. I built the video department, produced and directed the product, and have been part of an exciting team in this very collaborative medium.
This is pretty much what it sounds like. They process peat, a natural soil addition that helps plants grow through both its chemical makeup and water retention. This particular peat has been a commercial product, so it used to be you wouldn't see it in big box stores. Their primary product is called “BACCTO” because of the virtue of the natural bacteria in this peat. The new brand and packaging is to appeal to the retail consumer.
Challenge: Create a teaser campaign that intrigues prospective buyers in the new product—the D-950.
Solution: Use the product nickname "Pit Bull" to develop the teaser with the final pay off ad showing a hint of the product and product logo.
Distribution of produce is their main line of business. FreshPoint was bought by SYSCO during our brand refresh. The refresh brought consistency to their collateral website and more. Product brands were constantly being considered. The Produce Hunter lives on today in its original form.
Challenge: Help Teledyne Continental Motors shed the image of an old, bloated company.
Solution: Use an analogy "trimming the fat" to communicate the company's update in manufacturing techniques and outlook
My passion is branding and corporate identity. Some marks are household names, others obscure, but I'm honored to have created them all.
Challenge: Create a microsite dedicated to exotic produce that is memorable, entertaining, and functional.
Solution: Created character "The Produce Hunter" who searches the globe for his quarry but often finds trouble on the way. Concept, design, and animation by Lee.
Challenge: Create a campaign citing Behringer as the first company of its kind (a REIT sponsor) to use the DST Vision platform (used previously mostly by mutual fund companies).
Solution: Use visual analogies of great Firsts by inventors with great Vision that communicate the importance of this step for the industry, and Behringer in particular.
A history of UX/UI over a long period of time. Several companies were so successful they were bought out, then rebranded.
With a few exceptions, I shot the photography, found the stock photos, assembled images from the corporate library, designed the ads and formats for Behringer/Provasi's presence on Facebook, LinkedIn, and Google+ for what you see on these pages. I designed the main graphics for all the social sites. As Behringer cuts expenses these are slowly going offline.