Concepts are my passion.
CAREER EXPERIENCE
Feb. 2023 – Apr. 2024
GRAPHIC DESIGNER at Toyota Insurance
Returned to my first passion, pure graphic design. Brand building for a small startup within Toyota. Supporting brand awareness and lead generation in the digital space and print. Company growth is exponential.
Dec. 2021 – Nov. 2022
GRAPHIC DESIGNER at Cyber Defense Labs
Brand building and maturing after a recent overhaul. Increasing lead generation with banner ads, paid media, and personal contacts. Designing brand elements applied to website, social media, magazine inserts, digital and print collateral, ad specialties, presentations, icons, internal signage etc. Promoting CEO’s book, creating and producing videos and still photography. Producing trade show materials. Generating everything from campaign strategy down to t-shirts.
Aug. 2021 – Dec. 2021
DIGTAL DESIGN LEAD at Evalueserve, Inc.
Improved and enhanced client relations with a financial services client. Liaison between Dallas-based client and Evalueserve international design teams, based in Chile and India.
Jan. 2020 – 2024
PRINCIPAL at Lee Dean Design & Logo Hammer, Freelance. Using people skills and strength for distilling complex information, develop logo concepts that instantly communicate the business’s brand. Best logos include: Muse Art Bar, a restaurant and gallery. Success Vectors, providing web services.
Nov. 2019 – Sep. 2020
ART DIRECTOR at Altisource. Charged with raising the level of sophistication of the brand, to that of the clients. Clients such as JPMorgan Chase, Wells Fargo, Fannie Mae and other large institution
• Re-branded this comprehensive real estate company.
• Created the look and feel of the first industry virtual summit, due to COVID-19.
Sep. 2016 – Jan. 2019
CREATIVE MANAGER/A.D. at thyssenkrupp Elevator Corporation. Hands-on manager who led a small creative team.
• Managed two successful product launches. The first, AGILE was expected to sell about 10 units right after launch, it sold 50+.
• Brainstormed comprehensive campaigns, ads, collateral and various other projects, within brand, with the team.
• Overhauled process efficiencies in the marketing department.
SENIOR GRAPHIC DESIGNER at thyssenkrupp Elevator Corporation.
Sep 2016 – Nov 2016
Until promotion.
Oct. 2005 – Jun. 2016
ASSOCIATE CREATIVE DIRECTOR/SENIOR ART DIRECTOR, Behringer. Created the highest ROI for a measured advertising campaign (online and print) in company history. Developed compelling internal branding. Initiated video communications as video director/producer/ part time editor. Built the video studio. Vendor liaison as needed. Managed creative team and freelancers.
Nov. 2001 – Aug. 2005
CREATIVE DIRECTOR, Triad Business Marketing. Presented speculative creative to win 80% of target accounts. Promoted from Art Director to C.D. to lead creative team of writers, artists and web masters. Ensured brand consistency for clients. Hired and directed freelancers. Streamlined production flow and filing systems. Performed account services as needed. Broadened experience in business-to-business market.
May 1998 – Oct. 2001
CREATIVE DIRECTOR, Baxter Marketing Group, Inc. Creator of Blockbuster Videos and many other brands; launching them towards greater market awareness and sophistication. Created ad campaigns, corporate identities, collateral, point of purchase materials, tradeshow booths and websites. Broadened experience in the concrete, financial, foodservice, healthcare, office products and transportation industries. Increased experience in Powerpoint and Flash.
AWARDS
Won numerous local “Addy” awards Houston Art Directors Club Merit awards
EDUCATION
Highland Park High School, class of 1979 / Southern Methodist University / East Texas State University Honors: E.T.S.U. “Top Ten” Art class E.T.S.U. “Working Class” (in-house advertising agency) E.T.S.U. Dean’s List
Professors: Jack Unruh Bart Forbes Rob Lawton Mike Presley Charles McGough Student Show Awards: Houston Art Directors Club Dallas Soc. of Illustratorstop
CLIENT LIST
AirLogix
Ampad (American Pad & Paper)
Aviall, Inc.
Behringer
Birds Eye
Blockbuster Video
Dairy Queen
FreshPoint, Inc. (SYSCO)
Frito-Lay
IBM
JCPenney
Kewaunee Technical Furniture Group
K-C Aviation (Kimberly-Clark)
KOAI Radio (The OASIS)
KTKS Radio (KISS 106)
LEWCO
LeTourneau, Inc.
Lockheed Martin
Mark VII (Exel) Logistics
Nu-Kote/Pelikan
Oilfield Electric Marine
The Perot Group
Southland Corp.
Sunkist (Lykes)
Teledyne Continental Motors
Texas Instruments
Viking Plastics
List of Capabilities: | Ads | Ad campaigns | Ad specialty design | Annual Reports | Banners | Billboards & other Out-of-Home media | Brochures | Collateral | Concepts | Corporate Identity (including logos) | Direct Mail | Displays | Graphic Design | Illustration | Invitations | Logos | Mechanical production | Package Design | Photo-retouching | Signage | Style guides | Trade show booths | Video Production | Websites |