Behringer Securities rebranded to Provasi, a name loosely derived from a greek word meaning "Access". The access concept mean access to opportunity, expertise and education. The open "A" in this design symbolizes that access. My concept was not chosen ultimately, but was in the top three.
I designed and executed the brand, using the “I” as a symbolic arrow, pointing upwards. I developed a complete brand guide to direct anyone else working on deliverables.
I designed and executed the brand, using a legacy idea of a tree in their old logo. I developed a complete brand guide to direct anyone else working on deliverables.
This is what the product is: A combination of distinct investment strategies that are globally focused on commodities, currencies, interest rates and equities.